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Food prices and weekly savings

What food costs this week and how to spend less on groceries.

Save on Sparkling Water This Week with Smart & Final

18 October 2026

If you keep a steady supply of sparkling water in your fridge, you know that the cost adds up quickly. Name-brand cans and bottles can be a significant line item on a weekly grocery bill, especially when you are trying to cut costs without giving up your preferred drinks. This week, there is a straightforward way to lower that expense. From October 14 to October 20, First Street Sparkling Water is priced at $2.99 at Smart & Final. The advertisement marks this as a 40% discount off the regular price. For households that buy sparkling water regularly, that specific price point offers a concrete opportunity to save money on a staple item.

The Weekly Deal

The offer is simple and direct. First Street is the store brand at Smart & Final, meaning it is produced for that specific retailer rather than by a major national beverage company. The price of $2.99 applies to the week of October 14 through October 20. While the packet does not specify the exact pack size for this particular advertisement, the low price point is designed to be accessible for budget-conscious shoppers. If you are already shopping at Smart & Final for other items, adding this to your list is a low-effort way to stretch your grocery budget. You do not need a coupon or a membership to get this price; it is the advertised shelf price for the week.

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Why Prices Vary So Much

It is worth understanding why store brands like First Street are often cheaper than the options on the adjacent shelves. The sparkling water category is currently experiencing rapid growth and intense competition. According to FoodNavigator.com, the global sparkling water market was valued at $47.75 billion in 2025. That market is projected to grow at a compound annual rate of 12.4%, reaching $136.58 billion by 2034. This growth is driven by consumers looking for healthier alternatives to sugary drinks and alcohol.

However, this growth has made the category crowded. Major brands are launching new, premium lines to stand out. For example, The Coca-Cola Company recently launched Topo Chico Colección, which uses "signature minerals" and emphasizes "robust carbonation" to justify a higher price point. Similarly, Smartwater is launching Smartwater Sparkling exclusively at Walmart, with the product debuting online on October 6 and in stores on October 12, as reported by Mass Market Retailers. These new products focus on provenance, mineral content, and design to appeal to shoppers who are willing to pay more for a specific experience.

When major brands invest in these premium positioning strategies, they often raise their prices. This creates a gap that store brands can fill. By offering a basic, no-frills sparkling water at a lower price, retailers like Smart & Final provide an option for shoppers who simply want carbonated water without paying for the brand name or the marketing hype.

Comparing the Options

To see how the $2.99 price stacks up, it helps to look at other popular options. One of the most frequently cited affordable choices is Costco’s Kirkland Signature Sparkling Water. According to Southern Living, the Kirkland Signature Sparkling Water Variety Pack is available at Costco for $14.52. This pack contains 35 cans of 12-fluid ounce water. When you break that down, the cost is about $0.41 per can. The pack includes three flavors: grapefruit, lime, and lemon, with 10 cans of lemon and grapefruit and 15 cans of lime.

The Kirkland option is a strong choice for households that have access to Costco and buy in bulk. It offers a very low cost per can and flavors that many shoppers find comparable to premium brands like La Croix. However, not every household can or wants to make a trip to Costco, or buy 35 cans at once. The Smart & Final offer provides a smaller, more frequent purchase option. While the per-can cost may be higher than the bulk Costco deal, the $2.99 price point is still well below the cost of many name-brand sparkling waters sold in single cans or smaller multi-packs at other retailers.

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What to Do This Week

If you are looking to save money on your grocery bill this week, here is a practical approach. First, check if you have Smart & Final on your regular shopping route. If you do, add First Street Sparkling Water to your list for the week of October 14–20. Look for the $2.99 price point on the shelf. Since it is marked as 40% off, you are getting a significant discount on a product that is likely cheaper than the name-brand alternatives nearby.

If you do not shop at Smart & Final, consider your other options. If you have a Costco membership, the Kirkland Signature pack is a reliable, low-cost option for stocking up. If you are shopping at Walmart, keep an eye out for the new Smartwater Sparkling launch, which begins in stores on October 12. While pricing will vary by retailer, it is another entry into the sparkling water market that may offer competitive pricing as it seeks to gain market share.

The key is to be intentional about what you buy. Sparkling water is a common household purchase, but the price difference between a $2.99 store brand and a premium name-brand can add up over the month. By choosing a store brand during a promotional week, or by buying in bulk at a warehouse club, you can keep your budget in check without compromising on the drink you enjoy.